Monday, October 17, 2011

Commercial Success

“I think they found some of the strangest people in our town . . .” 
Duane Downing 
Town Board member, Tonopah, Nevada 

Photo from LegendsofAmerica.com

When reality TV came knocking at the door of Tonopah, Nevada (population 2,130), townsfolk said, “Not interested.” But Rhett McLaughlin and Link Neal, the creators of Rhett & Link: Commercial Kings—a cable show about making real-life, offbeat ads for real-life, offbeat products—didn’t give up. Not even when one resident called their idea “asinine.” Rhett & Link saw promise in the eccentric desert town between Reno and Las Vegas. Besides being an old mining town in the middle of nowhere, Tonopah is home to ghost sightings, paranormal believers, and a clown hotel. In the end, townspeople opened the door to Rhett & Link, and they’re pleased with the 80-second commercial titled “Tonopah, Nevada: We’re Different.” Tonopah owns full rights to the commercial, but now it has to decide what to do with it. The little town doesn’t have the big bucks needed to buy big city air time.

If you want to see the ad, click on Tonopah, Nevada: We’re Different

Read the article Ad puts quirky Tonopah on map


No comments: