Naming Rights for Potholes

I wrapped up today’s commentary (Price Is Right) with the pithy little comment: “What’s next? Naming rights for potholes?” As it turns out, I am so behind the times. I did a quick Google search and found towns are doing just that. They have been for years. And not just towns in this country: England, Poland, Germany, South Africa, and Mexico are doing it. And not just naming rights—you can adopt one of the little buggers. In Iowa City, Iowa, the cost is $5 per hole. The city says it fills 300 to 475 potholes each day. In Krakow, Poland, the price is steeper, $95, but the city will erect a little plaque in your honor. So, if you want to live on in infamy­—or in comfort—check out your local government. There’s probably a pothole with your name on it just waiting for you.

Articles:
Adopt a pothole [Iowa City, Iowa]
City offers “adopt-a-pothole” repair plan [Kracow, Poland]