“Clearly, the people of Altoona have a sense of humor—and an asking price.”
Bill Schirf, Mayor of [former] Altoona, Pennsylvania
What’s your name worth to you? Kind of a hard question to answer. Maybe not for women—it’s still common for ladies to give up their surname on their wedding day. And not a hard question for the town formerly know as Altoona, Pennsylvania (population 46,287). For the princely sum of $25,000 they traded in their old name for “POM Wonderful Presents The Greatest Movie Ever Sold, Pennsylvania.” Doesn’t really trip off the tongue, does it? The town agreed to adopt the moniker for the next 60 days as promotion for the tongue-in-cheek product placement movie, POM Wonderful Presents The Greatest Movie Ever Sold, by filmmaker Michael Spurlock (of Super Size Me fame). The mayor says the town could use the exposure, and the $25,000 will be put toward enhancing the police department. What’s next? Naming rights for potholes?
No comments:
Post a Comment